Award-winning graduate breaks coffee sales records in Latin America

Filed Under: EARTH News
Date: July 27th, 2012

Graduate Juan Ramón Alvarado (‘99, Costa Rica) has celebrated three remarkable achievements this year with his Café Brumas del Zurquí coffee company.

In May, Brumas del Zurquí won Costa Rica’s “Cup of Excellence” competition.

In the “Cup of Excellence” auction, in June—the country’s most important international coffee auction—he sold his coffee for a record-high price, at $50 dollars per pound, to a three Japanese micro-roasting coffee companies. Together, they paid nearly $100,000 for 2,200 pounds of the coffee. According to The Tico Times, lower-scoring coffees have typically sold for between $5 and $7 dollar per pound, and last year, the highest-rated coffee sold for $20 per pound—making the high price Brumas del Zurquí earned especially significant.

In July, Brumas del Zurquí also achieved the second-highest coffee sales record in Latin America.

We invite you to learn more about Juan Ramón in the coming months. Look for a feature story about him soon!


  1. Gmsambito says:

    te felicito…..que orgullo que un erthiano consiga este logro

  2. Javier Ardaya says:

    Felicidades Juan Ramon ¡¡¡¡¡¡

  3. Segura Enrique7 says:

    Excelente…es un orgullo..que inspiración para las nuevas generaciones…

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